食品/饮料/消费品

東果设计是专业的品牌策划和创意设计机构
致力于品牌战略策划与视觉传达设计
始终坚持品牌与市场结合,为企业量身定制专属的解决方案
从而树立鲜活而有力的品牌形象,提升品牌价值与市场竞争力

Eastvis is a professional brand planning and creative design agency
Committed to the brand strategy planning and visual communication design
Always adhere to brand and market proprietary solutions tailored for the enterprise
To establish a fresh and powerful brand image, enhance brand value and market competitiveness
 

 

食品工业随着人类文明的发展而不断更新,在工业化日新月异的今天,食品工业亟待现代化。虽然近几年来我国中央和地方政府都十分重视食品工业,制定了一系列支持食品工业发展的政策,增加了资金投入,扩大了农业生产,提高了人民消费水平,使食品工业初步形成门类比较齐全、技术不断进步、产品日益丰富、运销网络较为畅通的生产经营体系,成为国民经济中具有重大战略地位的第一大产业。

近二十多年来,中国饮料行业突飞猛进,发生了巨大的变化,据中国饮料工业协会在2008年4月的统计显示,2007年饮料产量已超过5110万吨,是上世纪八十年代初的100多倍。目前中国饮料品种多样,丰富了人们的消费选择;饮料品牌趋于多元化,国内外饮料品牌在中国市场上争奇斗妍。

The food industry is constantly updated, with the development of human civilization and the rapid industrialization, the food industry is urgent need of modernization. Although in recent years China's central and local governments have attached great importance to the food industry, has developed a series of policy support the development of the food industry, and increase funding to expand agricultural production and improve the people's consumption level, so that the food industry initially formed a relatively complete , technology continues to progress, increasingly rich product distribution network is more smooth production and management system, becoming the first major industry of the national economy has a significant strategic position.
The past two decades, China's beverage industry by leaps and bounds, a huge change, 2007 beverage production has more than 51.1 million tons, according to the China Beverage Industry Association in April 2008, the statistics show, the early eighties of the last century 100 times. The Chinese beverage varieties diverse, rich people's consumption choices; beverage brands to diversify domestic and international beverage brands in the Chinese market Cooperation and Competition.