餐饮/酒店/娱乐休闲

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Eastvis is a professional brand planning and creative design agency
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To establish a fresh and powerful brand image, enhance brand value and market competitiveness
 

中国的餐饮市场经过多年的改革与发展,已进入一个新的阶段,市场竞争的形势也发生一些新的变化。把握这种变化趋势,研究制定正确的对策,对餐饮企业来说是至关重要的。餐饮市场相对来说是最分散的一个市场,国内没有一个大的餐饮集团可以占据1%的市场份额。可以说餐饮行业是完全竞争的行业,行业集中度相当低,未来发展的趋势是行业集中度大幅提高,有待于规模企业的整合。从餐饮企业竞争与发展格局来看,未来我国餐饮企业竞争将更加激烈,并伴有更多企业上市。

2011年以来,中国新开业的星级酒店如雨后春笋,各大国际酒店管理集团竞相制定出里程碑式的开业计划,不是巩固自身在中国的豪华酒店之领先地位,就是努力使自己比竞争对手占据更大的市场。随着一线城市豪华酒店市场渐趋饱和,酒店业的重心已从北上广转移至内地经济迅速发展的二三线城市。与此同时,2011年中国酒店业不断涌现新的营销模式,先是团购网站风潮蔓延至酒店业,随后神秘房、Last Minute等国外成功模式也纷纷登陆国内。2010年以来,我国酒店行业的增长速度又开始加快,增长率达到1.38%,星级酒店总规模达到14433家。随着我国旅游业的迅猛发展,对休闲度假酒店的需求也将有成倍的增长,中国酒店业发展前景广阔。在中国经济转型与消费升级的大背景下,未来几年仍将是酒店业加速发展的黄金时期。

After years of reform and development, China's catering market has entered a new stage, the competition in the market situation has also undergone some new changes. Grasp on this trend, study and formulate the right response is crucial for food and beverage companies. The food and beverage market is the most fragmented market, there are not a large restaurant group can account for 1% of the market share. Can be said that the food and beverage industry is a perfectly competitive industry, industry concentration is very low, the trend of the future development of a substantial increase in industry concentration, remains to be scale enterprise integration. From the pattern of competition and development of food and beverage companies, the future competition in the food and beverage companies in China will become more intense, and accompanied by more companies listed.

Since 2011, the Chinese star hotel newly opened competing springing up, the major international hotel management group worked out the opening program of the milestone, not to consolidate its leading position in the luxury hotels in China, is trying to make themselves occupy more than their competitors large market.With the first-tier cities luxury hotel market is becoming saturated, the hotel industry has moved away from north-Canton transferred to the mainland's rapid economic development of second and third tier cities. At the same time, in 2011, China's hotel industry emerging new marketing model, the first wave of buy site spread to the hotel industry, mysterious room, Last Minute and foreign successful model then also have landed in the domestic. Since 2010, the growth rate of China's hotel industry has begun to accelerate the growth rate of 1.38%, the total size of the star hotel 14433. With the rapid development of China's tourism industry, the demand for leisure resort will also grow exponentially, and broad prospects for the development of China's hotel industry. In the context of China's economic transformation and upgrading of consumption, the next few years will continue to accelerate the development of the golden age of the hotel industry.