房地产/建筑/生活家居

東果设计是专业的品牌策划和创意设计机构
致力于品牌战略策划与视觉传达设计
始终坚持品牌与市场结合,为企业量身定制专属的解决方案
从而树立鲜活而有力的品牌形象,提升品牌价值与市场竞争力

Eastvis is a professional brand planning and creative design agency
Committed to the brand strategy planning and visual communication design
Always adhere to brand and market proprietary solutions tailored for the enterprise
To establish a fresh and powerful brand image, enhance brand value and market competitiveness
 

2011年全国商品房销售面积为10.99亿平方米,增长4.9%,增速较2010年回落5.2%。旺盛的刚性需求和保障房的大量供应,以及房地产行业的基础性地位等因素,决定了此次调整对家居产品消费的影响将更多的表现在消费结构调整和短期局部性变动。因此,作为家具及家居用品行业最主流之渠道的家居卖场,在2012年发展稳中有升的大格局不会改变。家居行业和其他任何行业一样,同样面临着成本上升、利润下降的艰难困境。质量是增加附加值和提高销量的基础,如果一个产品在质量上都不合格的话,企业是无法生存的。在质量保证的前提下,可以用两句话来达到以上的目的,第一,通过打响知名度让人知道;第二,通过建立便利的渠道让人方便的买到。当人们对一个产品耳熟能详的话,在产品知名度的作用下可以提高售价,就可以提高产品的附加值。建立便利的购买渠道,在潜在客户有需求的时候,能够实现立即购买,就可以扩大商品的销量。

National real estate sales of 1.099 billion square meters in 2011, an increase of 4.9%, higher than the growth rate in 2010, down 5.2%. The strong rigid demand and abundant supply of the security room, as well as the basic status of the real estate industry and other factors, determines the performance of the adjustment of consumption of household products in the consumption structure adjustment and short-term localized changes in Therefore, home stores most mainstream channels as furniture and household goods industry, the pattern of steadily development in 2012 will not change. Home industry and any other industry, is also facing rising costs, falling profits difficult predicament. The quality is the basis of added value and improve sales, if a product substandard quality, the enterprises can not survive. Under the premise of quality assurance, the two words can be used to achieve the above purpose, first, by reputation that people know; second, through the establishment of a convenient channel for people to buy. When people familiar with a product, then, in the role of product awareness can increase the price, you can increase the value of the products. Convenient purchasing channels, potential customers when there is a demand, it is possible to achieve an immediate purchase, you can expand the sales of goods.